Affiliates

Pinnacle’s affiliate program is built for partners who want to promote a globally recognized brand and earn commission on qualified traffic and player referrals. If you can drive intent - not just clicks - this program is designed to reward performance with clear tracking, responsive support, and deal structures that can scale with your audience.

Who This Program Fits Best (And Why It Converts)

This program can work especially well for website owners and SEO affiliates targeting sportsbook and casino keywords, comparison portals that need reliable tracking and brand-safe assets, and media buyers who want predictable funnels and data you can optimize. It’s also a strong match for streamers and content creators who can explain offers, show gameplay, and send high-intent users to dedicated landing pages.

If your model is content-led, traffic-led, or acquisition-led, the goal is the same - send qualified users to Pinnacle, then get credited accurately for what they do next.

Commission Models Built for Scale

Pinnacle typically supports the main structures affiliates expect, without forcing a one-size-fits-all approach:

Revenue share for long-term earning potential based on player activity, CPA for partners who prefer a fixed payout per qualified acquisition, hybrid deals that blend both approaches, and custom arrangements for high-volume or specialized traffic sources.

Exact terms depend on your channels, GEO focus, compliance readiness, and expected volume - the affiliate team can align a deal that makes sense for how you actually acquire users.

Creative Assets That Help You Move Faster

Affiliates can access ready-to-launch promotional materials designed to speed up testing and improve conversion. Expect options like banners in multiple sizes, dedicated landing pages, promo assets for seasonal pushes, and brand-approved creative that keeps messaging consistent across channels.

If you publish bonus-focused content, you can also align your pages to Pinnacle’s current player-facing promotions - for example, welcome free spins offers or casino chip style deals - while keeping everything within brand rules and local advertising standards.

Tracking and Reporting You Can Actually Use

The program includes performance tracking and reporting tools that help you monitor the full funnel - from clicks to registrations, conversions, and earnings. That visibility matters whether you’re optimizing SEO pages over time or running paid campaigns where every ad set needs a clean read on ROI.

With accurate attribution and clear reporting, it’s easier to test creatives, compare landing pages, and scale what’s working without guessing.

Support, Transparency, and Long-Term Partner Focus

Pinnacle positions its affiliate relationships around reliable communication and transparent cooperation. That means practical support when you need assets, tracking checks, or campaign feedback - and a long-term mindset for partners building sustainable traffic, not short spikes.

For brand context and a closer look at the product you’ll be promoting, you can review the platform here.

Compliance Matters: Promote Responsibly and Protect Your Account

Affiliates are expected to follow applicable laws, advertising standards, and Pinnacle brand guidelines in every market they target. That includes responsible gambling requirements, age-gating where required, accurate offer representation, and avoiding restricted claims or misleading messaging.

Keeping your campaigns compliant protects your users, your traffic sources, and your ability to scale with stable terms.

How to Apply and Start Promoting

If you’re ready to monetize your audience with a proven brand, you can apply through the affiliate platform or contact the team to discuss your traffic model and preferred deal type. For general brand support questions, Pinnacle customer service is available at customerservice@pinnacle.com, and the affiliate team can guide you through setup, tracking, and your first live campaign.